The beautiful girl on the bicycle has been rescued!  It’s been ten years since Cycles Gladiator came out with an iconic label, great central coast wine, and plenty of “moxie”.  Through the years, though, the brand lost its way: the label changed and minimized the girl to the point of irrelevance, the wine was downgraded to a CA appellation, and Adam LaZarre, the original winemaker, left the brand.

But like any good love story – this one has a happy ending. The girl on the bicycle is back. Adam is back. And both are better than ever.




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